She’s been doing makeup for over 20 years and posts a lot of tips for beauties who are 40 and up. An 1889 U.S. newspaper ad for “arsenic complexion wafers” decried blotches, moles, pimples, freckles, and “all female irregularities”. Arsenic was known to be poisonous during the Victorian era.Beauty standards are rooted in cultural norms crafted by societies and media over centuries. As of 2018, it has been argued that the predominance of white women featured in movies and advertising leads to a Eurocentric concept of beauty, which assigns inferiority to women of color. Thus, societies and cultures across the globe struggle to diminish the longstanding internalized racism. Exposure to the thin ideal in mass media, such as fashion magazines, directly correlates with body dissatisfaction, low self-esteem, and the development of eating disorders among female viewers.
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There is no question that human beings value, engage with, and desire beauty — simply because it is beautiful. “Beauty itself is but the sensible image of the infinite,” said the U.S. historian George Bancroft (1800–1891). The nature of beauty is one of the most fascinating riddles of philosophy. Nearly every major philosopher has engaged with these questions and their cognates, including the great figures of ancient Greek philosophy such as Plato and Aristotle. Despite the claims made—often by a “doctor” in a white coat who explains the benefits of an anti-aging product in scientific-sounding terms—there is little or no real science behind the marketing. For whatever reason (and scientists still don’t know exactly why), the human body is biologically programmed to age, with only calorie reduction shown to decelerate that process.
Poshmark reseller Juliet Motyka says that selling discontinued perfumes and colognes has been profitable for her in the past too. I could do a whole case study on Drunk Elephant D-Bronzi Bronzing Drops, which is mega popular on secondhand sites right now likely because of the internet’s recent obsession with the latte makeup trend. “It’s not at all surprising to see dozens and dozens of listings for D-Bronzi on eBay,” says Casey Lewis, author of the consumer trends newsletter After School.
It can be used as a daily cream or a mask, but either way, she’ll adore how soft, smooth and refreshed her skin looks. Give your take on some recent beauty news, whether that’s new products from specific retailers, different trends, or even a celebrity’s skincare routine. Once you’ve figured out your niche, it’s time to pick your blog’s name.
Overall, production and innovation standards are evolving for the better, but beauty stores of the future will look a lot different than they do now, with constant progress needed for a truly clean and planet-friendly beauty industry and shopping experience. Erica Metzger is an established beauty director, freelance writer, brand consultant, and content creator with 19 years of industry experience in print and digital media. She is the founder and editor of The Beauty Loop, a weekly industry newsletter that reaches 600+ beauty journalists and PR executives. Previously, Erica was the beauty, fashion, and travel director at Better Homes & Gardens and the beauty director at Ladies’ Home Journal, along with its MIN-award winning beauty blog Gloss Daily. She has written for Allure, Women’s Health, NY Magazine’s The Strategist, The Zoe Report, O Daily, Refinery29, Seventeen, Shape, and Martha Stewart Living. She lives in Forest Hills, NY with her husband and two daughters.
Head over to the Allure Best of Beauty page to discover all the winning products. Oh, and if you haven’t heard, we’re putting on the first-ever Best of Beauty live event where you can meet Allure editors IRL, try out the winning products, and even go home with some beauty goodies. Testing products under strenuous conditions is the best way to truly judge their efficacy, which is why senior news editor Nicola Dall’Asen puts her batch of hairstyling products to the test while on the go. Between running from the office to events, sweating under hot studio lights, and commuting all the way home, an editor can reliably gauge just how well a product works. “I got compliments on my hair after all that, so I know that smoothing blowout cream came correct,” says Dall’Asen. Do you watch “The Morning Show” with Reese Witherspoon and Jennifer Aniston? If you do, I wonder if the episode that aired last week got your nerdy beauty wheels turning!
The science of epigenetics may revolutionise skincare
As a makeup artist who doesn’t really like wearing a ton of product, tinted moisturizers are my go-to, and I love the finish of the one from Rare Beauty. These are some fundamental questions in philosophy, at the intersection between ethics and aesthetics. That diversity in age has not been fully embraced by the beauty industry can be seen as surprising. The population is aging, after all, suggesting that “oldness,” rather than youthfulness, would gain currency as an opportunistic marketing strategy in many businesses. Other forms of physical differences—race, ethnicity, body size, and ability—have been eagerly welcomed by beauty marketers, reflecting our current and powerful inclusion and belonging movement, but diversity in age has been notably largely ignored. Sunscreen is the most important part of any skincare routine, which is why any giftee will appreciate this three-piece set with Supergoop’s cult-favorite SPFs. Thank you for sharing your expertise and providing such a comprehensive guide to launching a successful beauty blog.
Beauty is as much external as internal in determining how we may think and act, however. If she doesn’t yet have a NuFace, gift her this entire starter system set, which includes the microcurrent facial toning device in addition to all the extra brushes and creams. This limited edition holiday set features Augustinus Bader’s The Cream and The Eye Cream, which are packed with the brand’s exclusive TFC8 complex for repair and renewal.
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