How Ecommerce has Changed Consumer Behaviour

Selecting the right products to sell is essential to the ultimate success of your online store. Compared to other social platforms, where the influence of the user or brand may hold more weight, Pinterest allows merchants to focus more on putting out great products and less on building their personal reputation. In fact, 77% of weekly Pinners have discovered a new product or brand on Pinterest.

According to Top Design Firms, when asked what visual elements they value on an ecommerce website, 40% of customers said images, 39% said color and 21% said video. If that’s the case, then your business should prioritize taking high-quality product photography and choosing a color palette first, and then consider elements such as videos, typography, animation, etc.

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Online or in-store: unravelling consumer’s channel choice motives

One-person households were more likely to say that they never shop online compared with households of two or more people. Although one-person households increased the frequency of their online shopping during the COVID-19 pandemic, they were still the least likely to shop online. Households with children were slightly more likely to shop online daily than households without children, but even so, the differences were small (8 percent versus 2.5 percent). Another reason for brands to ensure their in-store marketing strategy makes them stand out is seasonal events. Today there is an endless list of retail events, ranging from the more traditional and seasonal — like Easter, Valentine’s Day, Halloween, or the summer — to more manufactured newcomers, like Black Friday. Some of these events are public holidays, increasing leisure time and boosting sales, while others rely solely on promotional or themed activities. There is competition between brands during these events, and some brands are using more and more space in stores to add more engaging content, making sure they are noticed.

Fintech Market to Reach $324 billion in 2026

The e-commerce landscape has experienced a meteoric rise over the past decade, with global revenues showcasing a robust upward trajectory. Keep monitoring and refining the online shopping journey to provide an excellent customer experience. By creating clear and effective calls to action, you can guide customers through the online shopping journey and increase conversion rates. By understanding and improving the online shopping journey, you can tailor your customer experience to meet the needs of your customers at each stage. The online shopping journey is important because it impacts customer satisfaction and loyalty, as well as the likelihood of customers buying from your store again or recommending it to others. An ideal online shopping journey is designed to meet the needs and expectations of customers, creating a seamless and satisfying customer experience. Catalogs allow brands to create personalized advertising based on updated data on price, stock, product descriptions, and other attributes.


Explaining online shopping behavior with fsQCA: the role of cognitive and affective perceptions


The number of eCommerce sites worldwide nearly tripled between 2019 and 2023 to over 26.5 million. 45-percent of respondents bought something online that they would not buy in person.Take a look at the results below and leave a comment about your online shopping habits. As online commerce continues to grow, advertisers are spending a lot of money trying to influence customer choices.