Partnership and supply chain monitoring — Brands can also pursue IP abusers through their partners and even their supply chains, distributors, and sellers. Often, these parties can help detect abuses and empower one’s brand protection strategy. Intellectual property infringement and brand abuse are a constant struggle for enterprise-level brands and organizations. Without defensive action through brand protection, the damage can destroy companies. A brand is a unique identity for a product and service that is created to distinguish it from its competitors. Brand management is the creation and enforcement of rules surrounding how a company or product is communicated to markets.
Overcoming Supply Chain Security Alert Fatigue
Any person connected to your business can have an impact on its reputation. When your reputation is positive, you inspire customer loyalty, a significant driver of revenue and growth. This lets you speed up your ROI since the technology reduces the time it takes to detect and then enforce on an infringement. Instead of relying on a costly analyst, you could use machine learning as your analyst and then review the results periodically. Plus, the system allows you to enforce against multiple listings at once, which is a good way to get control of your brand image quickly.
Your website should contain useful, relevant content and links, and the checkout process should be secure, fast and hassle-free. Choose a reliable hosting service with a high uptime percentage, and use a content delivery network to improve speed and performance. Since timeliness is important, use tools that provide real-time alerts when people mention you online, including Google Alerts, Social Mention and Semrush. These tools can help you further improve your brand experience and reputation. Birdeye also integrates with over 3,000 apps, including HubSpot.
A brand is the mental or emotional image of your business or product that automatically appears when someone sees your company’s name, slogan or logo. It’s your business’s personality or reputation, and it’s critical that an owner holistically and methodically builds and reinforces the right brand.
The Evolution of Cloud Security Posture Management (CSPM)
Ford, for example, has multiple auto models under the Ford brand. Likewise, a brand name can take on multiple brands under its umbrella.
We develop advanced technology, including machine learning models, to identify and stop bad actors and bad listings. We protect brands and customers by constantly developing, investing in, and improving our protections. This blog discusses what is online brand protection, brand legal abuse, and ways to protect your brand from them. Bolster offers brand protection technology tailored to your businesses needs and threat landscape. With automated monitoring and takedown technology, you can trust Bolster will protect your brand, without manual intervention.
Red Points’ brand protection solution allows you to identify online listings that use your design at scale so you can maintain your logo’s strength. Brand protection is much more than just setting up firewalls and intrusion prevention systems. It means being proactive in online brand monitoring, where you scan public and private assets, spot and shut down fake social media profiles and lookalike domains. Very similar to cybersecurity, brand protection is global and constant. Counterfeit products, credential theft, and monetary scams occur 24 hours a day 7 days per week. As a result, modern brand protection programs are also operating around the clock, and this is achieved by leveraging automation and technologies such as AI and natural language processing. Brand protection software and technology are critical for modern brand security programs.
Once you understand your brand and business reputation, you’ll know where you need to focus to improve it. If you’re ready to get started, check out recommendations for a reputation management tool here.
Brand management is heavily tied to creating brand equity, loyalty, and recognition. It is also formulated by a dedicated team, most often after the marketing team has built-out an initial marketing plan. By effectively building out a brand management strategy, a company may experience stronger short-term and long-term financial success. Criminals are attacking brands online with fake domains, counterfeit products, and scams, all to gain access to company data and finances. As the types of cyber attacks shift, it’s important for security leaders to adopt brand protection, and make sure their solution is aligned with modern challenges. Brand protection software and technology can help brand protection teams improve their detection and monitoring. Keywords are often used by criminals to promote their illicit goods, and software that monitors keyword usage can help uncover these sites on the Internet, social media, or marketplaces.