You’ve probably heard that TikTok has 689 million monthly active users, but what is its demographics? What types of content attract users? How does TikTok reach a certain age group? Is it dominated by millennials, men, or Generation Z? Let’s explore. In this article, we’ll examine TikTok’s demographics and learn what brands should be doing to make their videos more appealing to a diverse audience.
TikTok has 689 million monthly active users
The popularity of TikTok is growing at an incredible rate. According to the latest figures, TikTok has over 689 million monthly active users. The site also has 2.6 billion downloads worldwide. More than half of TikTok users are under 30 years of age, and only 22% of American millennias use it. Only a fraction of those who do use it save their content for later viewing.
The number of active users of TikTok is on the rise and it’s expected to hit 755 million by 2022. With its rapid growth, the number of active users will slowly decline, but it will continue to increase and become a fierce competitor of the larger social networks like Facebook. It will be interesting to see how TikTok fares in the future. While it’s a long way away from Facebook and Twitter, it’s already well ahead of both.
It’s dominated by Generation Z
Unlike their predecessors, Generation Z has grown up with technology. The iPhone was launched when they were only 10 years old, and they became accustomed to connecting to the web through their mobile devices, WiFi, and high-bandwidth cellular service. Millennials embraced the new technologies of social media and on-demand entertainment, but Generation Z grew up with the internet and the ability to get information from anywhere. They’re openminded, diverse, and inclusive. Whether it’s news, sports, or pop culture, Generation Z has had access to information on almost any topic. With a click of the button, they can learn about anything and get it within seconds. This allows them to have genuine conversations.
While Gen Z may have the idealistic mindset of the tiktok video downloader, they are realistic and have concerns about getting a job and supporting themselves. Their global and local priorities are radically different from their parents’. This generation is also the most diverse generation, with an unprecedented number of diverse social groups in the United States. Those with higher levels of education, as well as those who are less-educated, are at a critical juncture in life.
It’s dominated by men
The tech industry is overwhelmingly male. Facebook and Twitter have 90 percent male tech teams, and their top executives are 77 and 79 percent male, respectively. Men wield disproportionate power in today’s workplaces. Even the top 75 percent of American companies are dominated by men. Laws can only go so far, however, as the culture needs to change. Here are some examples of how a culture shift can help improve the gender imbalance in the tech industry.
Male dominance is a material reality in most societies. While ancient societies were more equal, the deterioration of women’s status had already started. Socioeconomic expansion and increasing social complexity have likely fueled male dominance. And the evolution of sex roles isn’t a recent phenomenon. The problem is much older than women have been. Male dominance is a part of human society that predates the evolution of the species.
It’s dominated by millennials
As a generation, millennials have a unique ability to influence culture and change the world around them. They’re socially and politically engaged, and they’re the dominant consumer base. They’re also racially diverse, and their diverse makeup reflects that. While baby boomers were largely white and represented 33 percent of the country’s population, today, millennials make up almost two-thirds of the population nationwide and nearly half of the population in 10 states. This generation is facing its own challenges, as it tries to gain acceptance into the mainstream while also serving as role models for future generations.
While millennials are often dismissed as disruptive, the future of work isn’t that far away. According to the Center for Generational Kinetics in Austin, Texas, millennials are a generation of workers who will make up seventy-five percent of the workforce by 2025. This means that leaders must learn to attract and retain this generation of workers. Millennials have the ability to change the world and they want to work for an organization that shares their values.
It’s dominated by older generations
Generational cohorts are the groups of people born in the same year, which are also known as generations. The Millennial generation is well out of college and Gen Z has taken its place as the dominant life stage. However, this generational dominance is rapidly eroding. Millennials, the oldest of the four, are now approaching 40 years old and Generation Z is just starting to emerge. Millennials and Gen Z are at different stages of life, so the societal perception of them as distinct is not necessarily accurate.
The Millennial generation was the generation born between 1980 and 1998. The Millennials would now be well into adulthood, whereas Generation X members would have been over 40 at the same time. Both groups, however, will always belong to the generation that they were born into. The terms Millennial and Zillennial have been popularly used to refer to these groups, but there are some differences in meaning. Gen Z is considered a generation of people born between the mid-1990s and the late 1990s.